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ABM Engagement Plans

01.

Contact Acquisition

Identify named accounts

Target personas

Validate contact details

02.

Customised Campaigns

Email campaigns & automation

Customer journey mapping

Lead Nurturing

03.

Lead generation

Identify target audience

Capture MQL (marketing qualified lead)

MQL Lead scoring

04.

MQL to SQL

MQL nurturing

Qualification by SDR (Sales Development rep)

Hand over to SDR

Our Service Assurance

Customer Onboarding

Track customer journey from onboarding to successful closure to meet KPI

Customer Issue Backlogs

Keep track of what needs to be done, who is doing & how to do it on time

Win/ Loss Analysis

Captures insights on Opportunities, highlighting reasons for success or needs for improvement

ABM Methodology for Success in Asia

Consultation to Understand Requirements

We start by closely collaborating with you to understand your business objectives, challenges, and target accounts, ensuring our strategy aligns with your needs.

Tailored Campaign Creation, Creatives, and Messaging

Based on our consultation, we design customized campaigns with targeted creatives and messaging that directly address the specific needs of your high-value prospects.

B2B Telemarketing

Our B2B telemarketing team engages directly with decision-makers, nurturing relationships and guiding them through the buyer’s journey for more effective engagement.

Contact Acquisition

We strategically acquire high-quality contacts within your target accounts using our extensive network and data resources across Asia, ensuring your message reaches key stakeholders.